The Food Network

Executive Summary by Barrymosh

the food network com

Food network is a cable network that broadcasts several cookery shows.

* The network was founded in the year 1993 on November 23 as TV food network.
* On papers the network is still known by its maiden name and has only shortened its on-air brand name to Food network.
* The concept of the network was designed by Joe Langhan in the year 1991.
* Today the network is owned by Scripps Networks Interactive which is a spin-off company of E.W. Scripps Company.

The network programming is divided into two parts:

1. In the kitchen
2. Nighttime

Nighttime is quite popular as it routinely invites several celebrity hosts on its episodes. Other than the regular programs, some special episodes are also showcased on high definition channel.

The Food Network Serves Up Smart Branding

Executive Summary by Leon Altman

Rachael Ray and Sandra Lee are the two biggest brands. The way they are mareketed

provides a good branding lesson: you can occupy the same positioning within a niche, yet own a distinctive brand that sets you apart.

Distinct Brands with the Same Positioning

The positioning these two stars occupy is one of authority in home-making convenience: quick and easy, quality meal

Taglines that Build Brands

Rachel Ray’s empire is build on the foundation of her very emphatic tagline – “30 minute meals.” Sandra Lee’s tagline is “semi-homemade meals” – preparing meals with the aid of pre-packaged ingredients. Some of Lee’s branded products include: Sandra Lee Semi-Homemade Cooking, Sandra Lee Semi-Homemade Desserts, Sandra Lee Semi-Homemade Cooking II, Sandra Lee Semi-Homemade Grilling … she even ventures into Rachael Ray’s turf with Sandra Lee Semi-Homemade 20-Minute Meals.

Rachael Ray’s branded product line includes cookbooks, such as 30-Minute Meals, 30-Minute Meals 2, Rachael Ray’s 30-Minute Meals: Cooking ‘Round the Clock,

Rachael Ray’s 30-Minute Meals for Kids: Cooking Rocks!, Rachael Ray’s 30-Minute Get Real Meals: Eat Healthy Without Going to Extremes, among others.

And because both of their brands have been established in a highly scalable niche – home convenience, they have been able to easily grow their product lines beyond food, into the further reaches of home-making, on TV, in print, etc. (Lee actually started her brand in the home-making field and then went into food).

Other post you may be interested in reading: Foodnetwork Com and Diabetes Diet